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  • Writer's pictureMarion Burchell

As a successful woman in business, what advice would you give to aspiring female entrepreneurs?

We are facing some of the most complex challenges the human race has seen. It will take all of us to make a real difference in creating a future that is better than the present.

 

The world is full of opportunity. It is full of problems to be solved that make life better for people.  Many of these problems are commonplace meaning solutions are scalable.

 

Too often businesses lose their “why”, their raison d’etre, and focus on profit. Always remember your purpose or reason for going into business. Focus on solving a problem, people (customers and staff) and possibility; the profit will come.


Being in business allows flexibility in the clients you chose to work with, the type of work you focus on and how you spend your time. It is one of the most empowering things you can do, as once you know you can create your own success, nothing can stop you.


In the words of Nike “Just do it”. Don’t over-think it.



About Marion

Marion is a highly experienced and accomplished strategy, innovation and leadership professional with a focus on the enterprise and government sectors. She is a trusted advisor to CEOs and senior executives, providing practical and pragmatic solutions to the challenges they face. Marion is the Managing Director at Azolla Holdings Pty Ltd, a Board member, thought leader and member of an international entrepreneur association.

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